CV · Background
About Me
I am a Content Designer and Service Strategist with over 10 years of experience building bridges between complex systems and human needs. Recently relocated to Barcelona, I help local and global teams design services that are as intuitive as they are impactful.
I don't just write — I design systems. I use Service Design methodologies to ensure every touchpoint, from microcopy to service blueprints, aligns with user needs and business goals.
Having worked across different markets, I understand the nuances of localisation and the importance of cultural empathy in digital products.
I thrive in complexity. My goal is always to reduce friction and cognitive load, making technology feel less like a hurdle and more like a conversation.
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Communications & Partner Engagement Manager
TIAO · Brussels, Belgium (Remote)
- Led digital platform strategy and lifecycle management across complex innovation initiatives.
- Designed and executed a B2B Content Strategy including learning materials, case studies and webinar scripts.
- Defined digital performance metrics for new website launch, incorporating SEO best practices.
- Served as primary liaison for international partners and high-level stakeholders across multiple countries.
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Senior UX Writer & Content Designer
Inter-American Development Bank · Remote
- Wrote UX copy for the redesign of the "Alerta Contra el Racismo" platform, ensuring quality, consistency and accessibility.
- Developed a Content Governance Strategy with content design and translation guidelines.
- Conducted user testing alongside UX specialists to inform service and content design decisions.
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Senior UX Writer & Content Manager
Peruvian Presidency of the Council of Ministers – PROMSACE · Remote
- Directed platform governance and editorial guidelines for Gob.pe, Peru's national digital platform with 40M+ monthly users.
- Designed and executed a G2C Content Strategy including citizen guides, impact stories and educational webinar scripts.
- Led content strategy and UX writing for high-stakes projects including Coronavirus.pe and the Coronavirus Digital Assistant (chatbot).
- Managed and mentored a team of junior and mid-level content specialists.
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Content Creation Specialist
National Scholarship and Education Loans Program · Lima, Peru
- Defined management and communication strategy for the "Beca 18 Intranet" platform, improving user satisfaction by 40%.
- Implemented a content and SEO strategy that increased website traffic by 30%.
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Marketing & Content Creation Analyst
Inspira Communication & Technology · Lima, Peru
- Used data analytics tools to track performance and provide insights for strategic digital communication.
- Created multimedia content (video, graphics, blog posts) to drive brand awareness.
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M.A. in Digital Communication Leadership
Vrije Universiteit Brussel (VUB) / Salzburg University
Policy and Innovation track · Erasmus+ scholarship recipient
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Advanced Program in Lean UX Project Management & Service Design
University of Engineering and Technology (UTEC)
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Bachelor of Communication Sciences
University of San Martin de Porres · Lima, Peru
Expertise
Areas of expertise
- Content Design
- UX Writing
- Service Design
- Content Strategy
- Accessibility & Usability
- Usability Testing
- Localisation
- Project Management
- Agile Methodologies
- Design Thinking
- SEO
- AI-driven SEO
Tools
Tools & software
- Figma
- Miro / Mural
- Google Analytics
- Google Suite
- Canva
- Mailchimp
- Microsoft Office
Languages
Languages
- Spanish Native
- English C1 — Advanced
- Catalan C1 — Advanced